The Alexander Company
Want to grow? But need to bring the team on the journey?
Got big plans for your brand? We're here to make them happen. For over 20 years, The Alexander Company has been helping businesses expand globally and build international brands. We're straight-talking strategists who love rolling up our sleeves and getting stuck in with your team.
What makes us different? We bring deep experience in global expansion and brand building, combined with a fresh, dynamic approach to growth. We're experts at getting your whole team pulling in the same direction, building marketing and business strategies that actually work, and setting you up for lasting success in both local and international markets.
Whether you're a business ready to scale into new markets or an established company planning your next strategic move, we bring the expertise you need. No fancy jargon or cookie-cutter solutions – just smart thinking and real results that make a difference to your bottom line. We start by getting to know your business inside out, then create a practical plan to take you where you want to go.
About
Our Story
The Alexander Company was born from a simple idea: marketing should actually work for your business, not just look good on paper. Sarah Alexander kicked off our journey over two decades ago, and since then, we've been helping Kiwi businesses grow from strength to strength.
We're proud to say we've helped launch products that are now household names, turned around struggling brands, and given sales teams the tools they need to smash their targets. Our team brings together the best minds in brand building, product launches, and marketing strategy – but without the big agency attitude.
What gets us excited?
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Creating marketing strategies that actually make sense for your business
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Launching new products that customers love
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Getting your team fired up about your brand
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Making your sales numbers climb
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Coming up with fresh ideas that work in the real world
Whether you need us to take the reins on your entire marketing strategy or jump in for a specific project, we're all about making it work for you. No drama, no fuss – just solid results.
Services
Transform your business potential into market-leading performance. We offer end-to-end marketing solutions that drive real results:
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Brand Strategy
We help you build brands that stand out and resonate with your audience. From brand positioning and architecture to visual identity and tone of voice, we create strategies that give your brand the edge in competitive markets.
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Customer Marketing
Turn customers into advocates with marketing that hits the mark. We develop targeted campaigns, loyalty programs, and customer engagement strategies that boost sales and build lasting relationships.
Trade Marketing: Get your products moving faster at the point of sale. Our trade marketing expertise helps you build stronger relationships with retailers, create compelling in-store experiences, and develop promotional strategies that drive sell-through.
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Innovation
Stay ahead of the curve with our innovative services. We help you spot market opportunities, develop new concepts, and create products that meet emerging customer needs. Our approach combines market insights with practical execution to turn good ideas into commercial success.
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NPD Launches
Make your new product launch count. We guide you through every step - from market testing and pricing strategy to launch planning and execution. Our proven launch framework helps you build momentum and achieve strong sales from day one.
